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2007, 2017

4 Secrets For Improving Your Direct Mail Mortgage Marketing

By | July 20th, 2017|Tags: , , , |Comments Off on 4 Secrets For Improving Your Direct Mail Mortgage Marketing

It’s no secret that direct mail is the preferred marketing tool in the mortgage industry. Its high response rates, cost effectiveness, and targeting capabilities help companies generate thousands and thousands of mortgage leads each campaign. [...]

1407, 2017

Building and Buying Mailing Lists to Achieve Your Business Goals

By | July 14th, 2017|Tags: , , , , , |Comments Off on Building and Buying Mailing Lists to Achieve Your Business Goals

You have two choices for the data you use in your direct mail campaign. You can buy a mailing list, or you can build your own in-house list. There are advantages to both. A purchased [...]

3006, 2017

Direct Mail Benefits for Small Businesses

By | June 30th, 2017|Tags: , , , |Comments Off on Direct Mail Benefits for Small Businesses

Far too often we hear people say “Print is dead.”  Sadly, many marketers and advertisers believe in this myth, which keeps them from using direct mail in their marketing campaigns.  In reality, print isn’t dead [...]

3006, 2017

Simple Changes to Make Your Direct Mail Campaign More Effective

By | June 30th, 2017|Tags: , , , , , |Comments Off on Simple Changes to Make Your Direct Mail Campaign More Effective

Have you ever felt like you’ve hit a wall with your direct mail campaigns?  By this, we mean feeling like your campaigns are performing okay, but not as well as you had hoped.  If you [...]

2206, 2017

3 Direct Mail Marketing Tips for Auto Dealers

By | June 22nd, 2017|Tags: , , |Comments Off on 3 Direct Mail Marketing Tips for Auto Dealers

Buying a car is an expensive investment, which is why direct mail marketing is such an excellent tool for the auto industry.  Consumers put a lot of thought and research into deciding what type of [...]

1906, 2017

Surprising Direct Mail Marketing Facts That You Need to Know

By | June 19th, 2017|Tags: , , |Comments Off on Surprising Direct Mail Marketing Facts That You Need to Know

Direct mail is one of the oldest marketing methods, yet many of today’s marketers and advertisers know little about it.  There are many misconceptions about direct mail marketing, such as that it’s expensive, doesn’t work, [...]

1206, 2017

How To Convert Trigger Leads Into Sales

By | June 12th, 2017|Tags: , , |Comments Off on How To Convert Trigger Leads Into Sales

The key to driving sales with an appealing offer is timing.  An amazing offer will get passed up if it reaches consumers when they’re not ready to make a purchase yet or if they [...]

3105, 2017

Why Mortgage Marketing Needs to Include Direct Mail

By | May 31st, 2017|Tags: , , , |Comments Off on Why Mortgage Marketing Needs to Include Direct Mail

It’s no surprise that so many mortgage companies love using direct mail for their marketing.  Direct mail yields high response rates which result in lots of mortgage closings.  However, there are still many brokers out [...]

2905, 2017

B2B Direct Mail Tips & Tricks You Need To Know

By | May 29th, 2017|Tags: , , , , |Comments Off on B2B Direct Mail Tips & Tricks You Need To Know

Direct mail is a powerful tool for B2Bs seeking to drive sales.  Today’s professionals don’t have time to answer outbound phone calls or dig through their email inboxes to find your message.  A simple postcard [...]

1605, 2017

How and Why Targeted Mailing Lists Lead to Better Campaign Results

By | May 16th, 2017|Tags: , , |Comments Off on How and Why Targeted Mailing Lists Lead to Better Campaign Results

We’re starting today’s post with a crazy direct mail fact:  You’ll make more money sending fewer mailers.  Yes, you read that right.  Fewer mailers = more money.  It sounds counterintuitive and hard to believe, but [...]