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2905, 2017

B2B Direct Mail Tips & Tricks You Need To Know

By | May 29th, 2017|Tags: , , , , |Comments Off on B2B Direct Mail Tips & Tricks You Need To Know

Direct mail is a powerful tool for B2Bs seeking to drive sales.  Today’s professionals don’t have time to answer outbound phone calls or dig through their email inboxes to find your message.  A simple postcard [...]

1605, 2017

How and Why Targeted Mailing Lists Lead to Better Campaign Results

By | May 16th, 2017|Tags: , , |Comments Off on How and Why Targeted Mailing Lists Lead to Better Campaign Results

We’re starting today’s post with a crazy direct mail fact:  You’ll make more money sending fewer mailers.  Yes, you read that right.  Fewer mailers = more money.  It sounds counterintuitive and hard to believe, but [...]

1005, 2017

How Credit Bureau Data Can Increase Your Sales

By | May 10th, 2017|Tags: , , , , |Comments Off on How Credit Bureau Data Can Increase Your Sales

Direct mail is very competitive. You probably already know this if you’ve been the business for a while. Companies who use direct mail are always looking for the next best way to beat the competition.  [...]

505, 2017

Why B2Bs Need Direct Mail Marketing

By | May 5th, 2017|Tags: , , , |Comments Off on Why B2Bs Need Direct Mail Marketing

Do you ever feel like B2Cs have it made when it comes to marketing?  It seems like it’s so much easier to come up with cool ad campaigns for a B2C product than a B2B. [...]

305, 2017

Postcards- The Hero of Direct Mail

By | May 3rd, 2017|Tags: , |Comments Off on Postcards- The Hero of Direct Mail

Postcards are arguably the most popular direct mail format - and rightfully so. Here are the top seven reasons why postcards are one of the most effective mailers and should be considered the hero of [...]

2504, 2017

Can You Trust Your Mailing List?

By | April 25th, 2017|Tags: , , , |Comments Off on Can You Trust Your Mailing List?

When you buy a mailing list, you want to feel confident that it can help you meet your campaign goals. Data lists aren’t created equal, making it hard to know whether or not you can [...]

2104, 2017

Best Practices for Boosting Your Direct Mail ROI

By | April 21st, 2017|Tags: , , , , , |Comments Off on Best Practices for Boosting Your Direct Mail ROI

Have you ever asked yourself, “How can I make more money with my direct mail campaigns?”  If you’ve run a few campaigns, you’ve probably seen that some have performed better than others.  Successful direct mail [...]

1804, 2017

Fundamentals of Successful Mortgage Marketing

By | April 18th, 2017|Tags: , , , , |Comments Off on Fundamentals of Successful Mortgage Marketing

Are your marketing campaigns generating leads and sales and creating awareness of your business? If not, it’s time to rethink and change up your strategy. Like most things, the most successful marketing campaigns are ones [...]

604, 2017

Choosing Your Data List Broker- What You Need To Ask

By | April 6th, 2017|Tags: , , , |Comments Off on Choosing Your Data List Broker- What You Need To Ask

Finding the right data list broker for your direct mail campaign can be overwhelming. If you search it on Google, you’ll see thousands of results. They all claim to have the best data, making it [...]

3003, 2017

Postcards vs. Letters – Which Is Best For Your Business

By | March 30th, 2017|Tags: , , , |Comments Off on Postcards vs. Letters – Which Is Best For Your Business

Postcards and letters are two of the most commonly used direct mail formats. If you’re a direct mail rookie, you may struggle with picking between the two. To help with your decision, we’ve outlined the [...]