Blog

2312, 2016

Myths About Mortgage Direct Mail

By | December 23rd, 2016|Tags: , , , , , , |Comments Off on Myths About Mortgage Direct Mail

Over the years, direct mail has proven itself to be a force to be reckoned with.  Many companies in a wide variety of industries have driven revenue through direct mail campaigns.  In particular, the mortgage [...]

1912, 2016

Revisiting Your Mailing List

By | December 19th, 2016|Tags: , , , , , , , , |Comments Off on Revisiting Your Mailing List

We can’t stress the importance of having a top quality mailing list for direct mail marketing. It’s essential for your campaign’s success. After having purchased a list and executing your campaign, you may be wondering [...]

1412, 2016

How to Attract Mortgage Clients with Direct Mail

By | December 14th, 2016|Tags: , , , , |Comments Off on How to Attract Mortgage Clients with Direct Mail

There is a reason why we do so much business with mortgage companies - it’s because direct mail yields amazing results.  We’re proud to say that we’ve helped our mortgage clients generate millions of dollars [...]

912, 2016

Direct Mail for Different Industries

By | December 9th, 2016|Tags: , , , , , |Comments Off on Direct Mail for Different Industries

There isn’t a one-size-fits all direct mail strategy that works for every industry.  Of course there are some qualities of a successful campaign that apply to any industry, such as having a solid mailing list, [...]

612, 2016

Prospect Psychology in Direct Mail

By | December 6th, 2016|Tags: , , , , |Comments Off on Prospect Psychology in Direct Mail

Psychology has been very influential in the business world, particularly in advertising.  An advertiser needs to learn as much about their target audience as possible - what drives their buying patterns, why they choose one [...]

3011, 2016

How To Personalize Your Direct Mail Campaign

By | November 30th, 2016|Tags: , , , |Comments Off on How To Personalize Your Direct Mail Campaign

Have you ever wondered why direct mail is still so popular?  It’s a legitimate question, especially with the rising popularity of digital marketing platforms like social media, SEM and email.  We can’t deny that some [...]

2511, 2016

Best Practices for Mortgage Direct Mail Marketing

By | November 25th, 2016|Tags: , , , , , , , , |Comments Off on Best Practices for Mortgage Direct Mail Marketing

Direct mail marketing continues to be one of the most trusted forms of advertising in the mortgage industry.  Mortgage lenders continue to be among our most popular clients due to the success their businesses have [...]

2211, 2016

Avoid “Do Not Call” Lists and Spam Filters With Direct Mail

By | November 22nd, 2016|Tags: , , , , |Comments Off on Avoid “Do Not Call” Lists and Spam Filters With Direct Mail

We live in a world where everyone is glued to their smartphone.  People wait in line for hours outside of Apple Stores when a new iPhone has been released, and studies estimate that people spend [...]

1111, 2016

The Perfect Marketing Blend

By | November 11th, 2016|Tags: , , , , |Comments Off on The Perfect Marketing Blend

Think of marketing like cooking.  Any cook knows that you can’t make a recipe without the right blend of ingredients.  In direct mail marketing, your “ingredients” are your data list, offer, creative, and print &mailing [...]

411, 2016

Purchasing A Direct Mail List

By | November 4th, 2016|Tags: , , , , , |Comments Off on Purchasing A Direct Mail List

As you likely know, your mailing list is the foundation of your direct mail campaign. It’s impossible to run a cost-effective and successful campaign without a solid, accurate list. Finding the right list isn’t an [...]