Blog

1901, 2017

Are Millennials Killing Direct Mail

By | January 19th, 2017|Tags: , , |Comments Off on Are Millennials Killing Direct Mail

Millennials have surpassed Baby Boomers as the largest generation and the biggest group of consumers.  Now that Millennials have gotten older and have more buying power, many companies view them as a lucrative market that [...]

1601, 2017

Direct Mail Trends for 2017

By | January 16th, 2017|Tags: , , , , |Comments Off on Direct Mail Trends for 2017

We’re sure many people are surprised to see that direct mail is still a popular and effective advertising method in 2017.  It continues to generate millions of dollars in revenue in a world of Apple [...]

1101, 2017

Postcard Postage Rates – 1 of 3 Reasons Why You Need to Send Direct Mail Postcards

By | January 11th, 2017|Tags: , , , , , , |Comments Off on Postcard Postage Rates – 1 of 3 Reasons Why You Need to Send Direct Mail Postcards

Since we’re only in the first few weeks of January, you’re probably still hearing people say “New Year, New Me”.  This year we ask you to think “New Year, New Direct Mail Marketing Strategy”.  Instead [...]

1001, 2017

What is a Reverse Mortgage and How Does it Work

By | January 10th, 2017|Tags: , , |Comments Off on What is a Reverse Mortgage and How Does it Work

A reverse mortgage is a home equity loan for senior homeowners age 62 and older who have a small mortgage or have paid off their house.  This type of loan allows seniors to tap into [...]

2312, 2016

Myths About Mortgage Direct Mail

By | December 23rd, 2016|Tags: , , , , , , |Comments Off on Myths About Mortgage Direct Mail

Over the years, direct mail has proven itself to be a force to be reckoned with.  Many companies in a wide variety of industries have driven revenue through direct mail campaigns.  In particular, the mortgage [...]

1912, 2016

Revisiting Your Mailing List

By | December 19th, 2016|Tags: , , , , , , , , |Comments Off on Revisiting Your Mailing List

We can’t stress the importance of having a top quality mailing list for direct mail marketing. It’s essential for your campaign’s success. After having purchased a list and executing your campaign, you may be wondering [...]

1412, 2016

How to Attract Mortgage Clients with Direct Mail

By | December 14th, 2016|Tags: , , , , |Comments Off on How to Attract Mortgage Clients with Direct Mail

There is a reason why we do so much business with mortgage companies - it’s because direct mail yields amazing results.  We’re proud to say that we’ve helped our mortgage clients generate millions of dollars [...]

912, 2016

Direct Mail for Different Industries

By | December 9th, 2016|Tags: , , , , , |Comments Off on Direct Mail for Different Industries

There isn’t a one-size-fits all direct mail strategy that works for every industry.  Of course there are some qualities of a successful campaign that apply to any industry, such as having a solid mailing list, [...]

612, 2016

Prospect Psychology in Direct Mail

By | December 6th, 2016|Tags: , , , , |Comments Off on Prospect Psychology in Direct Mail

Psychology has been very influential in the business world, particularly in advertising.  An advertiser needs to learn as much about their target audience as possible - what drives their buying patterns, why they choose one [...]

3011, 2016

How To Personalize Your Direct Mail Campaign

By | November 30th, 2016|Tags: , , , |Comments Off on How To Personalize Your Direct Mail Campaign

Have you ever wondered why direct mail is still so popular?  It’s a legitimate question, especially with the rising popularity of digital marketing platforms like social media, SEM and email.  We can’t deny that some [...]