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2203, 2017

Secrets For Higher Direct Mail Response Rates

By | March 22nd, 2017|Tags: , , |Comments Off on Secrets For Higher Direct Mail Response Rates

Direct marketing is still one of the best advertising strategies for both B2C and B2B companies. While there are many different options, direct mail still reigns supreme. Emails often get deleted, telemarketing calls get ignored, [...]

1603, 2017

The Best Direct Mail Data For Gaining Mortgage Leads

By | March 16th, 2017|Tags: , , , , |Comments Off on The Best Direct Mail Data For Gaining Mortgage Leads

Direct mail has been a mortgage marketing staple for years.  If you’re already advertising with direct mail you probably know how competitive it can be.  But don’t let fear of the competition keep you from [...]

1003, 2017

Bullseye- Targeting Tips for Higher Direct Mail Response Rates

By | March 10th, 2017|Tags: , , , |Comments Off on Bullseye- Targeting Tips for Higher Direct Mail Response Rates

How many times have you heard the phrase “It takes money to make money”?  As overused and cliche as it may seem, it’s true.  By deciding to do a direct mail campaign, you’re spending money [...]

2802, 2017

Why Direct Mail is More Promising Now Than Ever Before

By | February 28th, 2017|Tags: , , , , , |Comments Off on Why Direct Mail is More Promising Now Than Ever Before

Working in marketing, it’s fascinating to see how new technological developments have shaped the industry.  It’s hard to imagine that there was a time when email marketing, social media, search engine marketing, and online ads [...]

2302, 2017

Secrets For Your Best Direct Mail Campaign

By | February 23rd, 2017|Tags: , , , |Comments Off on Secrets For Your Best Direct Mail Campaign

We’ve already talked about the best practices you should employ for your direct mail campaigns, but we haven’t told you some of these little-known secrets that will help place you ahead of your competition.  Direct [...]

2102, 2017

Upgrade Your Direct Mail Data List

By | February 21st, 2017|Tags: , , , , |Comments Off on Upgrade Your Direct Mail Data List

You wouldn’t want to send out mailers with graphics handdrawn by a kindergartener, would you?  (Unless you were doing some type of campaign directed to parents of young children.  In that case, it might be [...]

1502, 2017

Trigger Data- Targeting the Right People at the Right Time

By | February 15th, 2017|Tags: , , , , |Comments Off on Trigger Data- Targeting the Right People at the Right Time

Think of everything that goes into executing a direct mail campaign. Copywriting, editing, graphic design, segmenting and/or updating a mailing list, paying for print and postage. It’s a lot!  It would be a shame to [...]

902, 2017

Don’t Use Any Data, Use Prescreened Data

By | February 9th, 2017|Tags: , , , , |Comments Off on Don’t Use Any Data, Use Prescreened Data

Yes, this is another blog post about the importance of quality data in direct mail marketing.  Before you close this tab on your browser, hear us out.  This isn’t a post about any data.  This [...]

3101, 2017

Direct Mail for B2Bs – Does It Work

By | January 31st, 2017|Tags: , , , |Comments Off on Direct Mail for B2Bs – Does It Work

Direct mail is a common advertising tool for business-to-consumer (B2C) companies.  People check their mailbox more thoroughly than they do their emails, many people actually enjoy receiving physical mail, and people like being able to [...]

2401, 2017

Direct Mail vs Online Ads – Which Is More Effective

By | January 24th, 2017|Tags: , , , |Comments Off on Direct Mail vs Online Ads – Which Is More Effective

There’s a widespread misconception that online ads are superior to direct mail.  People assume that because our world is so digitized that the best way (or the only way) to advertise is with online ads.  [...]