Blog

2504, 2017

Can You Trust Your Mailing List?

By | April 25th, 2017|Tags: , , , |Comments Off on Can You Trust Your Mailing List?

When you buy a mailing list, you want to feel confident that it can help you meet your campaign goals. Data lists aren’t created equal, making it hard to know whether or not you can [...]

2104, 2017

Best Practices for Boosting Your Direct Mail ROI

By | April 21st, 2017|Tags: , , , , , |Comments Off on Best Practices for Boosting Your Direct Mail ROI

Have you ever asked yourself, “How can I make more money with my direct mail campaigns?”  If you’ve run a few campaigns, you’ve probably seen that some have performed better than others.  Successful direct mail [...]

1804, 2017

Fundamentals of Successful Mortgage Marketing

By | April 18th, 2017|Tags: , , , , |Comments Off on Fundamentals of Successful Mortgage Marketing

Are your marketing campaigns generating leads and sales and creating awareness of your business? If not, it’s time to rethink and change up your strategy. Like most things, the most successful marketing campaigns are ones [...]

604, 2017

Choosing Your Data List Broker- What You Need To Ask

By | April 6th, 2017|Tags: , , , |Comments Off on Choosing Your Data List Broker- What You Need To Ask

Finding the right data list broker for your direct mail campaign can be overwhelming. If you search it on Google, you’ll see thousands of results. They all claim to have the best data, making it [...]

3003, 2017

Postcards vs. Letters – Which Is Best For Your Business

By | March 30th, 2017|Tags: , , , |Comments Off on Postcards vs. Letters – Which Is Best For Your Business

Postcards and letters are two of the most commonly used direct mail formats. If you’re a direct mail rookie, you may struggle with picking between the two. To help with your decision, we’ve outlined the [...]

2403, 2017

Steps to an Effective Direct Mail Campaign

By | March 24th, 2017|Tags: , , , , |Comments Off on Steps to an Effective Direct Mail Campaign

Do you want your next direct mail campaign to create awareness about your business, generate new leads, and deliver a high ROI? We’re going to assume that you answered an enthusiastic “Yes!” to each of [...]

2203, 2017

Secrets For Higher Direct Mail Response Rates

By | March 22nd, 2017|Tags: , , |Comments Off on Secrets For Higher Direct Mail Response Rates

Direct marketing is still one of the best advertising strategies for both B2C and B2B companies. While there are many different options, direct mail still reigns supreme. Emails often get deleted, telemarketing calls get ignored, [...]

1603, 2017

The Best Direct Mail Data For Gaining Mortgage Leads

By | March 16th, 2017|Tags: , , , , |Comments Off on The Best Direct Mail Data For Gaining Mortgage Leads

Direct mail has been a mortgage marketing staple for years.  If you’re already advertising with direct mail you probably know how competitive it can be.  But don’t let fear of the competition keep you from [...]

1003, 2017

Bullseye- Targeting Tips for Higher Direct Mail Response Rates

By | March 10th, 2017|Tags: , , , |Comments Off on Bullseye- Targeting Tips for Higher Direct Mail Response Rates

How many times have you heard the phrase “It takes money to make money”?  As overused and cliche as it may seem, it’s true.  By deciding to do a direct mail campaign, you’re spending money [...]

2802, 2017

Why Direct Mail is More Promising Now Than Ever Before

By | February 28th, 2017|Tags: , , , , , |Comments Off on Why Direct Mail is More Promising Now Than Ever Before

Working in marketing, it’s fascinating to see how new technological developments have shaped the industry.  It’s hard to imagine that there was a time when email marketing, social media, search engine marketing, and online ads [...]