Blog

2302, 2017

Secrets For Your Best Direct Mail Campaign

By | February 23rd, 2017|Tags: , , , |Comments Off on Secrets For Your Best Direct Mail Campaign

We’ve already talked about the best practices you should employ for your direct mail campaigns, but we haven’t told you some of these little-known secrets that will help place you ahead of your competition.  Direct [...]

2102, 2017

Upgrade Your Direct Mail Data List

By | February 21st, 2017|Tags: , , , , |Comments Off on Upgrade Your Direct Mail Data List

You wouldn’t want to send out mailers with graphics handdrawn by a kindergartener, would you?  (Unless you were doing some type of campaign directed to parents of young children.  In that case, it might be [...]

1502, 2017

Trigger Data- Targeting the Right People at the Right Time

By | February 15th, 2017|Tags: , , , , |Comments Off on Trigger Data- Targeting the Right People at the Right Time

Think of everything that goes into executing a direct mail campaign. Copywriting, editing, graphic design, segmenting and/or updating a mailing list, paying for print and postage. It’s a lot!  It would be a shame to [...]

902, 2017

Don’t Use Any Data, Use Prescreened Data

By | February 9th, 2017|Tags: , , , , |Comments Off on Don’t Use Any Data, Use Prescreened Data

Yes, this is another blog post about the importance of quality data in direct mail marketing.  Before you close this tab on your browser, hear us out.  This isn’t a post about any data.  This [...]

3101, 2017

Direct Mail for B2Bs – Does It Work

By | January 31st, 2017|Tags: , , , |Comments Off on Direct Mail for B2Bs – Does It Work

Direct mail is a common advertising tool for business-to-consumer (B2C) companies.  People check their mailbox more thoroughly than they do their emails, many people actually enjoy receiving physical mail, and people like being able to [...]

2401, 2017

Direct Mail vs Online Ads – Which Is More Effective

By | January 24th, 2017|Tags: , , , |Comments Off on Direct Mail vs Online Ads – Which Is More Effective

There’s a widespread misconception that online ads are superior to direct mail.  People assume that because our world is so digitized that the best way (or the only way) to advertise is with online ads.  [...]

1901, 2017

Are Millennials Killing Direct Mail

By | January 19th, 2017|Tags: , , |Comments Off on Are Millennials Killing Direct Mail

Millennials have surpassed Baby Boomers as the largest generation and the biggest group of consumers.  Now that Millennials have gotten older and have more buying power, many companies view them as a lucrative market that [...]

1601, 2017

Direct Mail Trends for 2017

By | January 16th, 2017|Tags: , , , , |Comments Off on Direct Mail Trends for 2017

We’re sure many people are surprised to see that direct mail is still a popular and effective advertising method in 2017.  It continues to generate millions of dollars in revenue in a world of Apple [...]

1101, 2017

Postcard Postage Rates – 1 of 3 Reasons Why You Need to Send Direct Mail Postcards

By | January 11th, 2017|Tags: , , , , , , |Comments Off on Postcard Postage Rates – 1 of 3 Reasons Why You Need to Send Direct Mail Postcards

Since we’re only in the first few weeks of January, you’re probably still hearing people say “New Year, New Me”.  This year we ask you to think “New Year, New Direct Mail Marketing Strategy”.  Instead [...]

1001, 2017

What is a Reverse Mortgage and How Does it Work

By | January 10th, 2017|Tags: , , |Comments Off on What is a Reverse Mortgage and How Does it Work

A reverse mortgage is a home equity loan for senior homeowners age 62 and older who have a small mortgage or have paid off their house.  This type of loan allows seniors to tap into [...]