About Joan Piantadosi

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So far Joan Piantadosi has created 124 blog entries.

Can You Trust Your Mailing List?

When you buy a mailing list, you want to feel confident that it can help you meet your campaign goals. Data lists aren’t created equal, making it hard to know whether or not you can trust your list. Ask yourself the following questions to test the reliability of your direct mailing list. If you mainly [...]

By | April 25th, 2017|Data Lists, Direct Mail, Direct Marketing|

Best Practices for Boosting Your Direct Mail ROI

Have you ever asked yourself, “How can I make more money with my direct mail campaigns?”  If you’ve run a few campaigns, you’ve probably seen that some have performed better than others.  Successful direct mail campaigns are the result of planning and strategy.  Here are three simple ways that you can boost your direct mail [...]

By | April 21st, 2017|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing|

Fundamentals of Successful Mortgage Marketing

Are your marketing campaigns generating leads and sales and creating awareness of your business? If not, it’s time to rethink and change up your strategy. Like most things, the most successful marketing campaigns are ones that are planned carefully. For mortgage lenders, a combination of digital and direct mail marketing can be very effective. Here [...]

Choosing Your Data List Broker- What You Need To Ask

Finding the right data list broker for your direct mail campaign can be overwhelming. If you search it on Google, you’ll see thousands of results. They all claim to have the best data, making it hard for you to know which to pick. The truth is that there isn’t a one-size-fits-all approach to finding a [...]

By | April 6th, 2017|Data Lists, Direct Mail, Direct Marketing, Bulk Mailing|

Postcards vs. Letters – Which Is Best For Your Business

Postcards and letters are two of the most commonly used direct mail formats. If you’re a direct mail rookie, you may struggle with picking between the two. To help with your decision, we’ve outlined the benefits of each format and their common uses. Postcards Postcards are a great teaser to generate interest in your business. [...]

By | March 30th, 2017|Direct Mail, Direct Marketing, Graphic Design|

Steps to an Effective Direct Mail Campaign

Do you want your next direct mail campaign to create awareness about your business, generate new leads, and deliver a high ROI? We’re going to assume that you answered an enthusiastic “Yes!” to each of these questions.  In order for your campaign to do those things - spread awareness, generate leads and sales - you [...]

By | March 24th, 2017|Data Lists, Direct Mail, Direct Marketing|

Secrets For Higher Direct Mail Response Rates

Direct marketing is still one of the best advertising strategies for both B2C and B2B companies. While there are many different options, direct mail still reigns supreme. Emails often get deleted, telemarketing calls get ignored, and online web ads can’t be saved for later use. Direct mail can be saved, faces less competition than email [...]

By | March 22nd, 2017|Direct Mail|

The Best Direct Mail Data For Gaining Mortgage Leads

Direct mail has been a mortgage marketing staple for years.  If you’re already advertising with direct mail you probably know how competitive it can be.  But don’t let fear of the competition keep you from using this advertising method.  Despite the competitiveness, direct mail continues to be a great way to generate new mortgage leads.  [...]

Bullseye- Targeting Tips for Higher Direct Mail Response Rates

How many times have you heard the phrase “It takes money to make money”?  As overused and cliche as it may seem, it’s true.  By deciding to do a direct mail campaign, you’re spending money and making what’s (hopefully) a great investment with a high ROI.  Your investment in your direct mail campaign is worth [...]

By | March 10th, 2017|Data Lists, Direct Mail, Direct Marketing|

Why Direct Mail is More Promising Now Than Ever Before

Working in marketing, it’s fascinating to see how new technological developments have shaped the industry.  It’s hard to imagine that there was a time when email marketing, social media, search engine marketing, and online ads were unheard of.  Don’t let this make you think that direct mail is a thing of the past.  Despite all [...]

By | February 28th, 2017|Data Lists, Direct Mail, Direct Marketing|