Direct Mail for B2Bs – Does It Work

Direct mail is a common advertising tool for business-to-consumer (B2C) companies.  People check their mailbox more thoroughly than they do their emails, many people actually enjoy receiving physical mail, and people like being able to save mailers for later use - all of which make direct mail marketing effective for B2Cs.  However, this doesn’t mean [...]

By | January 31st, 2017|Direct Mail, Direct Marketing, Email, Advertising|

Direct Mail vs Online Ads – Which Is More Effective

There’s a widespread misconception that online ads are superior to direct mail.  People assume that because our world is so digitized that the best way (or the only way) to advertise is with online ads.  These people think that direct mail is a thing of the past and ineffective.  Here we breakdown why direct mail [...]

By | January 24th, 2017|Direct Mail, Direct Marketing, Mortgage Lender, Advertising|

Are Millennials Killing Direct Mail

Millennials have surpassed Baby Boomers as the largest generation and the biggest group of consumers.  Now that Millennials have gotten older and have more buying power, many companies view them as a lucrative market that they want to tap into.  Gen Y-ers have grown up with computers, the internet and cellphones, which explains the shift [...]

By | January 19th, 2017|Direct Mail, Direct Marketing, Advertising|

Direct Mail Trends for 2017

We’re sure many people are surprised to see that direct mail is still a popular and effective advertising method in 2017.  It continues to generate millions of dollars in revenue in a world of Apple watches and hoverboards!  Here are a few trends we expect will dominate direct mail this year that will optimize campaigns [...]

By | January 16th, 2017|Data Lists, Direct Mail, Direct Marketing, Advertising|

Postcard Postage Rates – 1 of 3 Reasons Why You Need to Send Direct Mail Postcards

Since we’re only in the first few weeks of January, you’re probably still hearing people say “New Year, New Me”.  This year we ask you to think “New Year, New Direct Mail Marketing Strategy”.  Instead of making you get a gym membership and swear off carbs, we challenge you to diversify your direct mail approach.  [...]

By | January 11th, 2017|Direct Mail, Direct Marketing, Bulk Mailing|

What is a Reverse Mortgage and How Does it Work

A reverse mortgage is a home equity loan for senior homeowners age 62 and older who have a small mortgage or have paid off their house.  This type of loan allows seniors to tap into the equity in their home through payments they receive from the bank based on their accumulated home equity.  It’s a [...]