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Four Tips for Tickling Prospects into Submission

Have you ever clicked on a YouTube video posting, just because you see a screenshot of a panda bear? You have no idea what the panda is going to do, and—unless you’re in a very fortunate profession—panda bears have nothing to do with your day-to-day life. Yet you just can’t resist clicking that link. This [...]

By | February 26th, 2016|Mortgage Marketing, Prospecting|

4 Ways to Make A Better Mortgage Mailing List for Your New Offering

Any direct mailing blog worth its salt will hammer on the concept of making contact lists as efficient as possible. The bigger your mortgage mailing list, the higher the odds that it will also include a boatload of prospects who truly have no interest in the product that you’re offering. That said, creating a clean, [...]

By | February 24th, 2016|Direct Mail, Direct Marketing, Lead Generation|

Mortgage Direct Mail Habits Guaranteed to Wreck Response Rate

We’re positive-minded people, so we tend to publish blog posts that emphasize the great things you can do when conducting a mortgage direct mail campaign. However, sometimes the best way to do the right thing is to recognize what the wrong thing is. Here are five mortgage direct mail habits that will dramatically decrease response [...]

How To Generate Trust Through Targeted Mortgage Direct Mailing

You tend to take your business to people you trust. This much is obvious. However, things are rarely as simple as choosing a friendly face versus a man in a clown mask. Generating trust means taking the time to develop a relationship with your prospects, asking them about their needs and listening to their concerns. [...]

6 Methods to Direct Mailing Millennials

You know the stereotypes about the “millennial” generation: They always have their noses in their phones. They don’t have time for anything that’s more than one sentence. If it’s not digital, it’s old fashioned. So direct mailing millennials is dead in the water, huh? Not exactly. In fact, not at all. A research study by [...]

By | February 16th, 2016|Direct Mail, Direct Marketing, Mortgage Marketing|

4 Ways to Boost Mortgage Referrals with Direct Mail

Few options for generating mortgage referrals are more effective than a friendly recommendation from one of your current customers to their friends, family and colleagues. A New York Times study suggests that more than 65 percent of new customers are the result of recommendations from trusted sources. People may love scanning Yelp for restaurant reviews but [...]

By | February 12th, 2016|Direct Mail, Lead Generation, Prospecting|

Bigger Isn’t Necessarily Better in Mortgage Direct Mail

The easiest trap to fall into when preparing a mortgage direct mail campaign is the old adage “bigger is better.” Sometimes, but not necessarily, especially when it comes to audience size. It makes sense, at first glance, to assume that the more prospects there are in your mailing list, the more responses you are likely [...]

By | February 11th, 2016|Direct Mail, Direct Marketing, Mortgage Marketing|

4 Steps to Crafting Superb Mortgage Sub-Headlines

Mortgage sub-headlines are the Robin to the headline’s Batman: It rarely get as much attention or credit, yet it often plays a role that’s just as essential in completing the mission. Many creators of content—from news reporters to direct mail marketers—have spent countless hours trying to create the perfect headline...only to forget about its smaller [...]

By | February 9th, 2016|Direct Mail, Direct Marketing, Email|

Regional Publications: The Accidental Mortgage Direct Mail

Come up with a list of possible mortgage direct mail options and we bet that you didn’t consider regional or local publications, such as community newspapers and magazines, among them. But they’re mailed to consumers, more often than not, and tend to feature a healthy amount of advertising, which makes them a somewhat subconscious and [...]

By | February 5th, 2016|Direct Mail, Direct Marketing, Mortgage Marketing|

Yellow Letters VS. Postcards: Real Estate Direct Mail Options

If you’re in the business of flipping homes, you understand that you can’t realistically expect business to run efficiently by waiting for customers to come to you, looking to sell their homes. A wise operator in this branch of real estate realizes that the best way to guarantee they’ll have old homes to restore is [...]

By | February 2nd, 2016|Direct Mail, Direct Marketing, Real Estate|