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Snare Mortgage Subscribers for Your Blog with 5 Easy Options

You’ve got a great blog to tie in with your products and services, and now you just need people to read it. The best way to bring in clicks is by having an established, loyal readership, which is best established and monitored by way of mortgage subscribers. So…how do you convince the casual reader to [...]

By | January 28th, 2016|Direct Marketing, Mortgage Marketing, Email|

4 Mortgage Branding Boosts for Direct Mail Campaigns

What sets apart two companies selling an identical product? Aside from good customer service, mortgage branding sets your business apart from like-minded competitors. If you can generate a personality for your company, you’ll be one step ahead in lodging yourself into the minds of your customers. Nothing can derail mortgage branding like advertising conducted without [...]

By | January 22nd, 2016|Direct Mail, Direct Marketing, Branding|

3 Reasons Why Mortgage Direct Mail Is Still More Efficient in 2016

Print is dead. Just ask the journalism industry. So it’s about time for you dump your mortgage direct mail campaigns for e-mail sales and the social media bonanza, right? Absolutely not. E-mail and social media are essential tools to help grow your business…don’t get us wrong. But when it comes to response efficiency, the digital [...]

By | January 20th, 2016|Direct Mail, Direct Marketing, Mortgage Marketing|

4 Great Mortgage E-mail Marketing Traits…For Your Direct Mail Campaign

In the digital age, finding ways to increase your mortgage e-mail marketing response rate is crucial for helping your business grow. The skills required are so coveted, people flock to posts such as this Hubspot entry to figure out what behaviors will make their sales e-mails more helpful to prospects and therefore more likely to [...]

By | January 19th, 2016|Mortgage Advertising, Mortgage Marketing, Email|

4 Great Tips for Mortgage Direct Mail Maintenance: Keep Your Database Clean

If you rely on direct mail marketing to bring attention to your business, then you need to ensure that your process is running as smoothly as possible. Just like any other machine, your direct mail campaign runs better with frequent upkeep, namely to your database of customers and contacts. Clutter results in unread mailings and [...]

By | January 14th, 2016|Direct Mail, Direct Marketing, Mortgage Marketing|

Want Mortgage E-Mail Subscribers? Try These 5 Tricks

You’ve created some wonderful content for your company’s website, but now you’re experiencing digital frustration: No one’s reading it because you haven’t managed to bring mortgage e-mail subscribers into the fold. Let’s face it—in the fast-paced world of digital marketing, few are going to sign up for your newsletters or announcements based on your word [...]

By | January 12th, 2016|Direct Marketing, Mortgage Marketing, Email|

4 Signs You Should Let Your Mortgage Prospect Do The Talking

Your product or service is the greatest of its kind. So many helpful features, so few downsides, so reasonable an investment. You’ve reviewed every detail and now you’re ready to take your potential client by storm. Don’t get too eager to prove your product, or too eager to prove your knowledge of that service. Just [...]

By | January 8th, 2016|Mortgage Marketing, Mortgage Lender, Prospecting|

NLP and The Psychological Direct Mail Sale

There’s no way to employ hypnosis when pushing potential customers toward your site and products (and such tactics would probably raise some legal red flags, regardless). Your next best bet is Neuro Linguistic Programming, or NLP. NLP is a theory first proposed during the ‘70s (theory as in, “not scientifically proven”) that proposes all people [...]

By | January 6th, 2016|Direct Mail, Direct Marketing, Mortgage Marketing|

5 Mortgage Direct Mail Fails: Steer Clear and Succeed

Most of those who would argue that mortgage direct mail is an old-world advertising technique simply haven’t read reports that reveal otherwise. Others have actually attempted to launch a mortgage direct mail campaign and have come up short. We’re willing to be that these individuals fell victim to one of the ailments listed below, which [...]

By | January 5th, 2016|Direct Mail, Direct Marketing, Mortgage Marketing|