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4 Reasons Mortgage Direct Mail is a Great Investment

It’s been said that direct mail is dead, and to that, we say, “Hardly!”  Mortgage direct mail is still a marketing force to be reckoned with for a number of reasons.  Below we identify why mortgage direct mail is still a great investment for aspiring mortgage lenders: Physical Mail Conveys Legitimacy.  If you’ve checked your [...]

By | December 30th, 2015|Direct Mail, Direct Marketing|

Working with Realtors? 3 Behaviors to Avoid

Many mortgage lenders find that developing a relationship while working with realtors and their leads, which ultimately can be extremely beneficial to their mortgage business.  Yet, it’s not just enough to develop the relationship.  You have to give the realtor a reason to want to continue working with you.  To help you excel at this endeavor, [...]

By | December 28th, 2015|Mortgage Lender, Real Estate, Clients, Sales People|

3 Mortgage Direct Mail Mistakes to Avoid

When you invest in a mortgage direct mail campaign, you want to make sure you’re getting your money’s worth.  To that end, do you know which mortgage direct mail mistakes can prevent you from getting a high return on your investment?  Below we identify some of the most common mistakes that marketers make.  Read on [...]

By | December 24th, 2015|Direct Mail, Direct Marketing, Mortgage Marketing|

Mortgage Content Marketing Can Be Challenging: 5 Ideas to Make It Easier

By and large, most believe that mortgage content marketing works.  That is to say that the creation or curation of compelling content can be an excellent way of attracting new prospects and clients.  Yet what marketers remain less certain on is how to generate new ideas over and over again for consumer consumption. According to [...]

By | December 22nd, 2015|Direct Marketing, Mortgage Marketing, Content Marketing|

Increase Your Mortgage Direct Mail Open Rate with These 3 Tips

If you’ve ever created mortgage direct mail, then you’re well aware that the response rate—while good—is always something that marketers are trying to improve upon.  But how?  While most of the advice you read online will discuss the importance of the copywriting, the marketing message, and the layout of the direct mail piece itself, we [...]

By | December 18th, 2015|Direct Mail, Direct Marketing, Mortgage Marketing|

How to Make a Good First Impression with Mortgage Prospects

“You never get a second chance to make a good first impression,” or so the saying goes.  As a mortgage lender, you know that it’s critical to put your best foot forward with mortgage prospects.  But do you know how to do so?  Below we recount key steps you can take to leave your potential [...]

By | December 16th, 2015|Mortgage Marketing, Prospecting|

4 Questions You Must Ask Before Sending Out Mortgage Direct Mail

Have you ever asked yourself what makes the difference between a successful mortgage direct mail piece and one that gets poor results?  If so, we’d like to take the mystery out of direct mail.  Essentially, there are 4 critical questions you should ask before sending out your mortgage direct mail piece.  Answer these correctly and [...]

By | December 14th, 2015|Direct Mail, Direct Marketing, Mortgage Marketing, Mortgage Lender|

3 Critical Elements of a Mortgage Direct Mail Piece

A mortgage direct mail piece can be an incredibly successful way of reaching leads.  In fact, research shows that direct mail outperforms email significantly.  There are many reasons for this but chief among them are that direct mail offers the following benefits:  its physical nature conveys credibility; it tends to linger for a long time [...]

By | December 10th, 2015|Direct Mail, Direct Marketing, Mortgage Marketing|

Mortgage Copywriting: Mix It Up Depending on the Medium

Common sense would suggest that all writing is the same.  While that is true to some extent, it doesn’t take into account the impact that the medium should have on your writing style.  Quite simply, mortgage copywriting should be very different based on whether it will be used digitally or in print.  Below we identify [...]

3 Ways to Become a Memorable Mortgage Lender

Do you know someone in the mortgage industry who just seems to have a way with prospects?  A person so charming he could sell ice to an Eskimo?  We’ve probably all known a salesperson that was so successful that we wondered, “How does he do it?”   We’d argue that salespeople like these are successful, [...]