Need Inspiration? 5 Books that Will Transform Your Sales Approach

A great salesperson needs to be optimistic, resilient, persistent, and driven.  While you probably strive to be that—and succeed most of the time—everyone has moments where they feel doubt, fear, or just simply uninspired about their career.  If you’d like to feel passionate and excited about sales again, check out these inspirational books to transform [...]

By | November 27th, 2015|Mortgage News, Sales People|

5 Don’ts of Mortgage Email Marketing

Do you have a dismal email response rate?  Unfortunately, while mortgage email marketing offers the benefits of being inexpensive and timely, it often fails to yield a great response rate.  However, you can experience better results if you avoid doing the following for your mortgage email marketing:
 Don’t Use Spammy Words.  Many a marketer has been [...]

By | November 25th, 2015|Direct Marketing, Mortgage Marketing, Email|

5 Strategies for Creating Engaging Mortgage Facebook Posts

Naturally, there’s a lot of competition for people’s attention on Facebook—you’ll find posts on everything from the latest viral video to an update on your cousin’s latest work crisis.  So, how does a mortgage lender break through the clutter?  By using the 5 strategies we’ve identified below to make more engaging mortgage Facebook posts: Use [...]

By | November 23rd, 2015|Mortgage Marketing, Advertising, Social Media|

5 Mortgage Direct Mail Best Practices

If you’re new to direct mail—or just want some tips on how you can improve upon your next campaign—we’ve got some mortgage direct mail best practices to help you make the most of your marketing initiatives.  Below check out 5 mortgage direct mail best practices that will increase your response rates: Personalize.  How many times have [...]

By | November 19th, 2015|Direct Mail, Direct Marketing, Mortgage Marketing|

Getting Your Mortgage Prospect on the Phone

“Time is money,” or so the saying goes.  As you know, your time as a salesperson is invaluable.  Each time you call a mortgage prospect and reach voice mail, you are losing out on the opportunity to actually be selling.  It’s frustrating, we know.  But fortunately, there are ways to get your mortgage prospect on [...]

By | November 17th, 2015|Prospecting, Sales People, Selling|

Tips for Creating Lifelong Mortgage Clients

In the mortgage lender industry, most clients are a one-time deal.  You might help them finance the purchase of their home and then, the relationship fades away.  However, we would argue that there are a number of important reasons for maintaining the relationship over time for lifelong mortgage clients. First, your client may be a [...]

By | November 13th, 2015|Clients, Sales People, Selling|

Creating a Profile of Your Ideal Mortgage Client

It’s the tendency of a lot of small business owners to have a one-size-fits-all approach to marketing.  For instance, a mortgage lender might choose to market his or her business to anyone who needs mortgage services.  That isn’t bad, per se, but it is typically more effective to carefully consider—and market to—a predefined target audience. [...]

By | November 11th, 2015|Mortgage Marketing, Prospecting, Clients, Sales People|

Get Your Mortgage Marketing Email Read with These 5 Tips

Unfortunately for marketers, a large percentage of their emails often make it to the recycling bin before they’re even read.  That means that it’s more important than ever to adhere to the following guidelines for creating a successful mortgage marketing email: Choose your Subject Line Carefully.  The best subject lines offer a bit of intrigue; [...]

By | November 9th, 2015|Mortgage Marketing, Email, Content Marketing|

4 Creation Obstacles in Direct Mail

It seems like a direct mail campaign is relatively simple—just write down the benefits of your mortgage lender business, use desktop publishing software, print it, slap a stamp on it, and mail it.  However, while it may sound easy initially, there are 4 creation obstacles in direct mail that people typically run into: Strategy Creation. [...]

By | November 5th, 2015|Direct Mail, Direct Marketing|

Direct Mail Delays May Impact Marketers

When you contact prospects via direct mail, do you include time-sensitive information?  For instance, it’s not uncommon for marketers to create direct mail that includes a very specific time-sensitive call-to-action (i.e. “Schedule a consultation by November 1st to receive your free credit report!).  If you do use time-sensitive offers, you’ll want to be aware [...]

By | November 3rd, 2015|Direct Mail, Direct Marketing|