Create Engaging Mortgage Blog Posts with these Easy Tips

You ARE blogging, right?  All kidding aside, we always encourage lenders to create engaging mortgage blog posts as a marketing tool.  Blogging gives you the opportunity to communicate with your leads in a friendly format, to reach new prospects, and to prevent your past clients from forgetting about your services--something that’s especially useful when they’re [...]

By | September 29th, 2015|Mortgage Advertising, Mortgage Marketing, Blogging, Social Media|

3 Surefire Strategies for Increasing Your Mortgage Online Visibility

At times, it can seem next to impossible to boost your company’s search engine rankings.  But don’t despair!  Not only will the advice in this post help you to improve your rankings, but it will also increase your mortgage online visibility—meaning that your website will be found more often by more of the people who [...]

By | September 25th, 2015|Mortgage Marketing, Content Marketing, Selling, Social Media|

Why Mortgage Salespeople Make Great Friends and Partners

Mortgage salespeople get a bad rap.  All too often, they are seen as being predatory, dishonest, or overly aggressive.  Yet we would argue that while there may be a few bad apples in the bunch, the vast majority of salespeople have a number of useful skills that make them good friends and partners.     For [...]

By | September 23rd, 2015|Mortgage Marketing, Sales People, Selling|

Convert Mortgage Leads with this Simple Strategy

What every mortgage lender wants to do: convert mortgage leads.  After all, these are people who have already expressed an interest in your services, making them far more responsive to your closing pitch.  However, for them to be truly worth your while, you need to know the best way to handle them.  We suggest that [...]

By | September 21st, 2015|Lead Generation, Sales People, Selling|

How to Create a Mortgage Business Facebook Page

If you’re new to Facebook, we have some tips that are going to make your social media transition far easier.  Below we provide you with essential steps to help you grow your mortgage business facebook page: Create a Facebook Business Page.  Rather than using your personal Facebook account, create a business Facebook page for your [...]

Generating mortgage leads: Our Top 5 Tips…

Generating mortgage leads is one of the most important tasks that you can undertake as a mortgage lender.  However, rather than putting your energy toward strategies that yield middling results, why not try some of these time-proven tactics for successfully generating mortgage leads: Team Up with a Realtor.  Realtors can be an excellent source of [...]

By | September 15th, 2015|Mortgage Marketing, Lead Generation, Sales People|

5 Tips for Growing your Mortgage Customer Database

Your mortgage customer database is one of the most important tools that you have at your disposal.  For that reason, it’s critical that mortgage lenders develop a large database so they can increase the number of opportunities they have for conversion.  Below we tell you exactly how to do that: Offer Incentives.  Create some content [...]

By | September 11th, 2015|Mortgage Marketing, Lead Generation, Sales People|

Increasingly Popular Approach in Real Estate Direct Mail

As a mortgage lender, you know that marketing activities are extremely important if you want to have a steady stream of leads in your pipeline.   But what you might not know is that real estate direct mail is a great avenue for mortgage lenders to accomplish this objective.  In fact, real estate direct mail is [...]

By | September 9th, 2015|Direct Mail, Mortgage Marketing, Real Estate|

5 Tips for Obtaining More Mortgage Website Visitors

At first glance, obtaining more mortgage website visitors may seem difficult.  However, there are a number of simple things you can do to drive more potential leads to your site.  Check out our top tips for increasing your number of mortgage website visitors: Analyze Likes, Shares, and Retweets.  If you post to social media—offering a [...]

By | September 8th, 2015|Mortgage Marketing, Lead Generation, Website|

What Differentiates Successful Mortgage Salespeople from Good Ones?

Sometimes the skills of the most successful mortgage salespeople seem elusive, and it can be difficult to determine why exactly these individuals get more referrals, acquire a greater number of leads, and close more frequently than their peers.  However, we believe that successful mortgage salespeople all have the following attributes in common:  Positive Thinking.  Research [...]

By | September 3rd, 2015|Sales People, Selling|