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5 Ideas for Mortgage Content Curation

If you’re promoting your business via social media, then you already know that coming up with new content can sometimes be a struggle.  However, mortgage content curation — culling various sources for relevant, newsworthy articles to share with your readership — can ease the pain for mortgage lenders who market their services on Facebook, Twitter, [...]

By | July 29th, 2015|Mortgage Marketing, Content Marketing|

Gratitude as a Mortgage Sales Strategy

Do you grumble at the thought of having to leave yet another voicemail for a prospect?  Does the oft-heard phrase, “I’ll think about it,” make you want to change careers?  Sometimes we go through periods in our life where we feel burned out and irritable over petty job-related annoyances.  However, what if we told you [...]

By | July 24th, 2015|Mortgage Marketing, Sales People, Selling|

4 Things Mortgage Lenders Should NEVER Do

As a mortgage lender, you probably receive all kinds of sales-related advice: “Listen more to your clients,” “Make at least 5 touches before giving up on a prospect,” “Use social media to promote your business.”  However, it’s rare to get guidance on those tactics that you should avoid at all costs.  Below we share our [...]

By | July 22nd, 2015|Mortgage Marketing, Sales People, Selling|

Social Media Guidelines for Mortgage Lenders

A question that we often hear from mortgage lenders who want to use social media is “What should I post?”  We have an answer for you!  Below we offer up social media guidelines for mortgage lenders that are going to help you feel more confident the next time you fire up your Facebook account: Consider [...]

By | July 20th, 2015|Mortgage Advertising, Mortgage Marketing, Social Media|

4 Tips for Writing Copy that Gets Mortgage Sales Results

As a mortgage lender, you have to wear a lot of hats.  It’s not just enough to be a salesperson—today you have to know how to use the latest CRM software, network with realtors, create effective marketing pieces, etc.  Most lenders find that it’s the latter—creating effective marketing pieces—that is the most difficult, because they [...]

By | July 16th, 2015|Mortgage Marketing, Sales People, Selling|

How to Become a Better Mortgage Sales Leader

Have you ever wondered what you could do to become a better mortgage sales leader?  If so, we have some advice from international speaker, Anthony Iannarino, that is going to transform your leadership skills.  It’s simple, actually.  He recommends that you reflect on previous bosses—the good, the bad, and the ugly—to identify their strengths and [...]

By | July 14th, 2015|Mortgage Marketing, Sales People|

3 Ways to Get a Jump on Your Mortgage Competition

The mortgage industry is a tough one and we’re sure that in your desire to succeed, you’ve probably wondered how you could develop a competitive advantage over your mortgage competition.  Fortunately, it’s probably easier than you think.  Below we identify 3 ways you can increase your advantage over your mortgage competition: Work Harder.  There’s a lot to [...]

By | July 10th, 2015|Mortgage Marketing, Sales People|

Want More Mortgage Referrals? Here’s How!

Every mortgage lender knows that referrals are an important part of the sales process.  What is less well-known, however, is how to obtain more mortgage referrals.  Today, we have advice on how you can do exactly that.  Below we relay the best ways steps to take to get more mortgage referrals:   Ask for Them.  It [...]

By | July 8th, 2015|Mortgage Marketing|

New Mortgage Lender Sales Tips

When you’re just starting out in the industry, it can be difficult to determine how to achieve the best results.  However, our top mortgage lender sales tips below will help you approach your new career like a seasoned pro: Have Responses Prepared for Common Objections.  As a mortgage lender, you’ll frequently run into prospects who [...]

By | July 6th, 2015|Mortgage Marketing, Sales People, Selling|

Persistence in Mortgage Sales: Know When to Draw the Line

Do you frequently wonder if you’re irritating your prospects?  When the police drive by, do you duck and cover, fearful that you’ll be arrested for stalking?  All kidding aside, it can be difficult as a salesperson to know when to draw the line and to stop contacting a prospect. Persistence in mortgage sales is all [...]

By | July 2nd, 2015|Mortgage Marketing, Sales People, Selling|