5 Ideas for Building Your Mortgage Email Marketing List

A database filled with prospects can be a mortgage lender’s best friend.  But what if you’re relatively new to the industry and don’t have as many contacts as you’d like?  Fortunately, there are ways to build your database that are relatively simple.  Follow the strategies below and you’ll have a number of new contacts that [...]

By | May 28th, 2015|Email|

Perfect Your Mortgage Prospecting Voicemails

You’ve probably left more than your share of mortgage prospecting voicemails and as you know, sometimes it takes a multitude of phone calls before you get a return call.  But what if you could leave a voicemail that would increase the likelihood that you’ll hear back from a prospect, minimizing the need for multiple calls? [...]

By | May 26th, 2015|Sales People, Selling|

How to Form Referral Partnerships with Realtors

Everyone knows that in sales, referrals are critically important.  Yet for many new mortgage lenders, it can be difficult to form referral partnerships with realtors.  To help you in this process, we’ve culled realtor advice and listed realtors’ top suggestions for the aspiring mortgage lender seeking referral partnerships with realtors: Determine What Sets You Apart. [...]

By | May 22nd, 2015|Mortgage Marketing, Lead Generation, Sales People|

Nurturing a Lifelong Mortgage Lender-Client Relationship

Here’s a startling statistic for you:  According to an article in RisMedia titled, “The Consumer Retention Conundrum,” only 18% of brokerages receive repeat business.  18!  This means that the vast majority of brokers fail to retain their clients, putting them in the unfortunate position of having to constantly discover new leads.  And yet, this fate [...]

By | May 20th, 2015|Mortgage Marketing, Sales People, Customer Service|

Tips for Creating a Mortgage Email Newsletter

One piece of advice that mortgage lenders are often given is to create a mortgage email newsletter.  Why?  It allows brokers to retain top-of-mind awareness (TOMA).  Essentially, TOMA means that you’ll be thought of first when someone is in need of your services.  While most professionals can see how a mortgage email newsletter could be [...]

By | May 18th, 2015|Email|

5 Great Reasons Mortgage Lenders Should Invest in Content Marketing

Have you been considering to invest in content marketing but can’t seem to bite the bullet?  Relax.  It’s common among mortgage brokers to wonder if content marketing is going to significantly improve their revenue.  Our take?  If you invest in content marketing, you really can be part of a successful marketing strategy for the reasons [...]

By | May 14th, 2015|Internet Marketing / SEO, Content Marketing|

What Makes a Successful Mortgage Salesperson?

Recently, Harvard Business Review published Steve W. Martin’s research on what makes a successful salesperson.  According to him, there are 6 key factors that are correlated with sales success, that can be directed towards a successful mortgage salesperson: Verbal Acuity.  Martin found that the most successful salespeople communicated at their prospects’ level.  When scored by [...]

By | May 12th, 2015|Sales People, Selling|

Segmenting Your Mortgage Email Marketing List

Email marketing is exceedingly popular for a number of reasons.  For one thing, it’s inexpensive.  Compare email marketing to the cost of sending out mailers, and it’s easy to see that emails eat up significantly less of a marketing budget.  Additionally, a lot of consumers prefer email marketing to other forms of communication—as many as [...]

By | May 8th, 2015|Mortgage Marketing, Email|

5 Reasons Your Mortgage Emails Might Be Getting Ignored

Let’s say that after careful analysis, you decided to promote your business through marketing your mortgage emails. Having set high expectations, you sent out your emails and then waited for the phone to ring.  Yet despite your best intentions, the calls never came in.  Has this ever happened to you?  If so, you’ll appreciate reading [...]

By | May 6th, 2015|Mortgage Marketing, Email|

5 Ways to Establish Yourself as a Mortgage Industry Authority

Lately, marketers are taking in the benefits of being viewed as a mortgage industry authority.  The reason?  It’s a great way to promote yourself as an expert in your field, to further your marketing efforts, and to attract new clientele.  While at first glance becoming an authority might seem difficult, it really can be easier [...]

By | May 4th, 2015|Mortgage Advertising, Mortgage Marketing|