Need Social Media Inspiration?

Salespeople often hear that social media is a growing key to financial success.  But rather than just relying on word-of-mouth anecdotes, it can be useful to check out the statistics on this subject.  The Aberdeen Report compared salespeople who used social media with those who didn’t and found that the former outperformed their peers by [...]

5 Mistakes Mortgage Brokers Make

Like most brokers, you probably set a goal for obtaining higher sales in 2015.  To achieve this goal, it can be instructive to review some mistakes mortgage brokers make often.  Below we’ve identified 5 common errors that can be detrimental to your business: Not Offering Advice.  Most people meeting with a mortgage broker lack the [...]

By | March 26th, 2015|Mortgage Marketing|

So, You’re in a Sales Slump … Part 1 of 2

Ever had one of those months?  You know the type we’re talking about—one where prospects keep cancelling meetings, leads don’t return your calls, and it looks like hitting your sales objective is next to impossible.  While slumps can be discouraging, the good news is that they can be turned around.   In part 1 of our [...]

By | March 25th, 2015|Lead Generation, Sales People, Selling|

So, You’re in a Sales Slump … Part 2 of 2

In part 1 of our Sales Slump series, we discussed the importance of mental attitude in overcoming a sales slump.  Today, we’d like to give you some suggestions of concrete actions you can take.  These actions—coupled with an improved mindset—are going to help you turn things around in no time: Ask for Referrals.  Have you [...]

By | March 23rd, 2015|Lead Generation, Sales People, Selling|

Cultivate Optimism and Sell Much More

Do you think your sales in 2015 are going to be greater than they were in 2014?  Is it easy for you to imagine that you’ll have substantially more prospects this year?  When you create a marketing campaign, do you feel good about its chances of success?  If so, congratulations, your optimistic nature makes you [...]

By | March 20th, 2015|Sales People, Selling|

The Most Effective Way to Follow Up With Mortgage Prospects

Let’s say that you just attended a party where you collected business cards from a number of the attendees.  Potential prospects abound, right?  That’s great news for a mortgage broker trying to grow his business.  However, how you handle those prospects will be instrumental in whether you earn their business further down the road.  To [...]

By | March 13th, 2015|Lead Generation, Sales People, Selling|

Personalization + Emotion = Email Marketing for Mortgage Brokers

There’s tons of advice out there about how to do email marketing well.  However, much of it is very general in nature and doesn’t speak directly to mortgage brokers.  To counteract that, we’ve reviewed the recommendations of the three finalists of the Direct Marketing News 2015 Marketing & Tech Innovation Awards in the email category. [...]

By | March 11th, 2015|Email|

How to Grow Your Email List: 3 Tips that Work

Do you want to grow your email list?  Are you looking to have a vast number of potential clients that you can reach with your next email campaign?  Of course you are.  Yet, a lot of mortgage brokers find it difficult to obtain new email subscribers.  Fortunately, it doesn’t have to be.  Below we offer [...]

By | March 9th, 2015|Email|

Make or Break: Mortgage Customer Service

We’ve all heard stories about unscrupulous mortgage brokers.  They might bait-and-switch on rates.  Alternatively, they might tell someone with an unstable financial history and poor credit that they can get approved for a loan, no problem.  Many of them have reputations that suggest they’re only looking to make a commission, rather than considering what would [...]

By | March 5th, 2015|Mortgage Marketing, Customer Service|

Creating an Epic Mortgage Sales Team

If you lead a mortgage sales team, you’ve probably set your sights on increased sales in 2015.  But have you determined the best way to accomplish that goal?  Essentially, it comes down to having the right people on board and managing those people in a way that leads to greater sales.  Below we offer up [...]

By | March 3rd, 2015|Sales People, Selling|