Want to Sell More? Listen to Your Mortgage Leads!

When you meet with new mortgage leads, do you spend so much time talking that they can barely get a word in edgewise?  Many eager brokers spend about 90% of their time talking and only 10% listening.  It’s recommended that instead, you should strive for a talking-to-listening ratio of 70/30, at most. Listening skills are [...]

By | February 27th, 2015|Lead Generation, Selling|

Quick Tricks to Help Achieve Your Goals

Is there a certain smell you associate with your grandmother?  Maybe it’s cigarettes, rose perfume, or baked bread, but fragrance can instantly transport us to memories of a time, place, or person.  Now, take a moment to consider the McDonald’s logo.  This probably isn’t too hard for you to visualize, as studies show that it’s [...]

By | February 25th, 2015|Confidence|

How to Gain Greater Self-Confidence in Mortgage Sales

Does the thought of cold calling fill you with dread?  Do you find it difficult to bounce back from a prospect’s rejection?  Have you ever choked when it came time to close a deal?  Virtually every salesperson has an experience that shakes his confidence at one time or another.  This can be very frustrating because [...]

By | February 23rd, 2015|Selling, Confidence|

Marketing your Mortgage Services at Little Cost

As a mortgage broker, you’ve probably heard your share of great marketing ideas.  However, many of the marketing suggestions that mortgage brokers receive can be difficult to implement if they’re working with a tight budget.  With this in mind, we have some suggestions for marketing your mortgage services at little cost: Network – Making more [...]

By | February 20th, 2015|Mortgage Marketing, Content Marketing, Advertising|

Tips for Providing Top-Notch Mortgage Customer Service

One way to stand out in sales is to offer excellent mortgage customer service.  By showing that you’re willing to go the extra mile, prospects are not only more likely to want to work with you, but they’ll also be more inclined to recommend your services to others.  Furthermore, this focus on customer service is [...]

By | February 18th, 2015|Mortgage Marketing, Customer Service|

The Right Way to Make a Mortgage Sales Touch

Did you know that according to Forrester Research, only 1 in 8 prospects believed that their last sales conversation was a worthy investment of their time?  Think about that.  It’s a startling statistic, isn’t it?  That means that if the average mortgage broker speaks to 56 prospects a week, only 7 of those prospects will feel [...]

By | February 17th, 2015|Email, Sales People, Selling|

Benefits of Better Body Language as a Mortgage Broker

As a mortgage broker, you already know that making a great first impression is extremely important in sales.  But did you also know that your body language as a mortgage broker may account for as much as 90% of a person’s impression of you?  With body language being so important, it’s a good idea to [...]

By | February 16th, 2015|Selling, Confidence|

Making Mortgage Content Marketing Work for You

You’ve probably heard often enough that, “Content is king.”  Yet while this phrase gets thrown around frequently by marketers, do you know why?  Mortgage content marketing is so important because of the strong influence it has on purchasing decisions.  For one thing, content serves to educate a consumer—this is especially critical when someone is on [...]

By | February 11th, 2015|Mortgage Marketing, Content Marketing|

Masterful Mortgage Blog Marketing

You do have a mortgage blog, don’t you?  We’re just kidding but jokes aside, mortgage blog marketing can be a great way for a mortgage broker to generate more leads.  It allows you to present yourself as a credible online authority on the topic of mortgage loans.  This will ultimately help you attract readers who [...]

By | February 9th, 2015|Mortgage Marketing, Content Marketing|

3 Mortgage Marketing Ideas for 2015

Would you like to take your marketing to the next level?  With the new year upon us, now is a great time for revitalizing your marketing efforts by trying some new tactics.  Below we give you 3 mortgage marketing ideas for 2015 that you can utilize: Use Social Media. Oftentimes we’re told about the importance [...]

By | February 3rd, 2015|Mortgage Advertising, Mortgage Marketing, Advertising, Social Media|