3 Ways to Spend More Time Selling Mortgage Loans

Have you ever considered how much additional revenue you could generate if you devoted more of your time to selling mortgage loans?  Unfortunately, statistics show that much of a mortgage broker’s time is spent engaging in administrative tasks, rather than speaking to potential clients.  According to a 2013 study by Pace Productivity, salespeople only spend [...]

By | November 20th, 2014|Lead Generation, Sales People, Customer Service|

How to Get Loyal Clients in the Mortgage Industry

Statistics show that up to 45% of individuals choose services based on the recommendations of others.  With referrals being such a critical component of sales success, it’s more important than ever that you leave your clients happy.  Not only are satisfied clients more likely to recommend you, but they’re also more likely to retain your [...]

By | November 18th, 2014|Mortgage Marketing|

LinkedIn Profile Tips for Mortgage Brokers

All too often, people set up a LinkedIn profile when they first join the site and then fail to update it.  You should consider your profile a digital first impression.  As such, it’s a great idea to review and evaluate it to consider the impact you’re leaving on potential prospects and networking partners.  To help [...]

By | November 13th, 2014|Uncategorized, Lead Generation, Social Media|

Crafting a Successful Elevator Pitch

When asked what you do, do you say “I’m a mortgage broker,” and watch the conversation falter?  If so, you need to start crafting a successful elevator pitch.  An elevator pitch is a memorable response that generates interest in the listener, and it can be a very useful tool in your sales arsenal.  To design [...]

By | November 11th, 2014|Mortgage Marketing|

Creating Value in the Mortgage Process

Shockingly, Forrester found that only 1 in 8 prospects found conversations with salespeople to be valuable.  Think about that for a minute.  Essentially, 87.5% of prospects are likely to conclude that answering the phone when you call is a waste of their time.  With that in mind, it’s essential that you are creating value in [...]

By | November 6th, 2014|Mortgage Marketing, Lead Generation, Sales People, Customer Service|