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Creating Customer-Focused Mortgage Sales Messages

You’ve probably heard this time and time again being in Mortgage Sales—focus on addressing your customer’s needs rather than making your communications all about you.  Yet oftentimes, Mortgage Salespeople fail to remember this and instead, offer up marketing messages that are ineffective.  Below we suggest ways you can start creating customer-focused mortgage sales messages that [...]

By | October 31st, 2014|Mortgage Advertising, Customer Service|

Keeping Your Motivation Level High

For some mortgage salespeople—especially the extremely competitive ones—the adrenaline rush of closing a deal is what keeps them motivated.  Yet when you’re dealing with a long sales cycle, it can be difficult to achieve that high on a regular basis.   That’s when it’s important to consider other ways to remain highly motivated until closing. [...]

By | October 28th, 2014|Sales People|

5 Tips for Nurturing Mortgage Leads

Time and time again, we hear that sales is a numbers game and to succeed, salespeople need to be glued to their phones.  While we won’t deny the importance of having as many new prospects in the pipeline as possible, we also want to emphasize that nurturing mortgage leads you do have can be very effective. [...]

By | October 24th, 2014|Lead Generation, Sales People|

Top Tips for Handling Inbound Mortgage Leads

InsideSales.com recently published a report on lead response times, and not surprisingly, the data suggests that buyers go with the first Mortgage Lenders who contacts them 50% of the time.  Yet even though studies show again and again that it’s crucial to act on a lead with a sense of immediacy, a whopping 47% of companies don’t [...]

By | October 22nd, 2014|Lead Generation, Sales People|

Want to Close More Mortgage Loans? Detach.

According to the Buddha, “the root of suffering is attachment.” Perhaps you’ve noticed this in your own life—the things that you desire the most oftentimes cause you the greatest grief. The reason for this is because when we believe that we need X, Y, or Z to be happy or successful, we’re strongly attached to [...]

By | October 16th, 2014|Sales People|

3 Qualities of Successful Mortgage Marketing Professionals

Over the years, you’ve probably committed to memory several motivational sales quotes like, “Always be closing,” “Make a customer, not a sale,” and “Tough times never last but tough people do.”  While these sayings are still great advice—and uphold the test of time—the profile of successful mortgage marketing has changed over the years.  Below we suggest [...]

By | October 14th, 2014|Mortgage Marketing|

Are You Managing the Gap?

Lately, there has been intense focus on having a well-run inbound marketing program, this post talks about lead nurturing for mortgage brokers.  While this is important, did you know that your inbound efforts typically cannot generate enough revenue to sustain your business?  Studies show that on average, inbound leads account for 35% of the revenue [...]

By | October 7th, 2014|Content Marketing|

Does Direct Mail Work?

In the digital age, more and more people are asking “does direct mail work?”  Yes, direct mail is actually thriving!  Have you looked in your mailbox lately?  It’s probably filled with marketers contacting you via letters, postcards, and catalogues.  Below, we break down some of the reasons direct mail is still so popular: A Great Medium for [...]

By | October 3rd, 2014|Direct Mail|