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The Benefits of Direct Marketing

Direct marketing — or communicating marketing messages directly to the consumer—is a very effective way for mortgage brokers to reach potential prospects.  If you’ve been on the fence about creating a direct marketing campaign, consider some of the numerous benefits that direct marketing offers: Market Segmentation.  Direct marketing allows you to identify your target demographic [...]

By | September 30th, 2014|Direct Marketing|

Ideas for Following Up after Sending Direct Mail

It’s always a great idea to follow up after sending direct mail pieces—it not only reinforces your message, but it also increases the likelihood that you’ll make a sale.   If you’re looking for follow up ideas, we have some suggestions on how you can touch base with your mail recipients: Create a Handwritten Letter.  If [...]

By | September 25th, 2014|Direct Mail|

5 Direct Mail Errors to Avoid

Have you been disappointed by your direct mail marketing in the past?  If so, this post will help you to avoid some common direct mail errors that could be having a negative impact on your efforts: 1) Missing or Unclear Call-To-Action. In every direct mail piece, it’s critical that you not only have a CTA, [...]

By | September 23rd, 2014|Direct Mail|

Postcard Marketing: The Basics

If you’ve been searching for a new mortgage marketing tactic to reach prospects, postcards may be the way to go.  For one thing, they’re attention-grabbing.  Glossy photography—coupled with personalization—is quickly noticed by mail recipients.  And unlike letters, postcards are more likely to be placed in a prominent location in the home, like a refrigerator or [...]

By | September 19th, 2014|Direct Marketing|

The Importance of Follow Up for Mortgage Professionals

You know the importance of follow up for mortgage professionals—yet if you’re like the average person in sales, there’s a very good chance that you neglect this important task.  Consider the fact that a whopping 48% of salespeople never follow up with customers.  Perhaps more shocking is that 80% of sales are made on or after [...]

By | September 17th, 2014|Mortgage Marketing|

4 Keys for Achieving Mortgage Broker Success

As you look to have more mortgage broker success, it can be useful to know what separates top-performing mortgage brokers from their peers.  Upon consideration, we’ve identified 4 critical characteristics of those brokers who are the most successful.  Below we offer up our suggestions on how you can join their ranks: 1) Think Positively. In [...]

By | September 12th, 2014|Mortgage Marketing|

Being Likeable as a Loan Officer

“People will forget what you said.  People will forget what you did.  But people will never forget how you made them feel.”  Sound familiar?  That common quote speaks to the importance of being likeable and leaving people with a positive feeling after interacting with you.  This can be easily done by remembering the following: Say [...]

By | September 9th, 2014|Sales People|

5 Marketing Tips for Mortgage Brokers

Do you feel like your marketing has become stagnant?  Are you looking for some marketing tips for mortgage brokers to revitalize your efforts to attract leads?  Below we offer up some tips for taking your marketing to the next level: 1) Use Testimonials. Testimonials can be a very powerful way to sell your services.  If you’ve [...]

By | September 5th, 2014|Mortgage Marketing|

How to Avoid Irritating Your Prospects with Mortgage Loan Direct Marketing

Mortgage loan direct marketing—the practice of targeting consumers directly rather than using retailers as middlemen—has been around for over 100 years.  Yet although it has a long history, it’s gotten a bad rap.  Criticized often, direct marketing is typically associated with junk mail, unwanted telemarketing calls, and spam.  Yet, there are ways to avoid irritating [...]

By | September 3rd, 2014|Direct Marketing|