Sales Enablement: How Marketing and Sales Can Align to Create Synergy

More and more, people are talking about sales enablement. But what is it? While definitions on the web vary, we define sales enablement as those functions and processes that make it easier for sales teams to achieve their objectives. In this post, we’ll explore how to align your marketing and sales departments to improve communication and [...]

By | May 29th, 2014|Uncategorized|

Just Say Yes to Yesware for Direct Email

We've all had that experience of sending out a carefully crafted email and then waiting and waiting to hear back from the recipient. If you’re in sales, you know how frustrating it can be to not know if your prospect has read your email yet. Fortunately, now there’s a Google plug-in called Yes-ware that allows [...]

By | May 27th, 2014|Uncategorized, Direct Mail, Direct Marketing|

5 Sales Blogs You Should Be Reading: Lead Generation

If you want to hone your skills, it’s always a good idea to continue learning in your field. That’s where sales-related blogs come in. By checking them out on a semi-regular basis, you can get ideas for how to improve your sales while bettering your sales techniques. Better yet, you can often find the inspiration [...]

By | May 22nd, 2014|Uncategorized, Direct Mail|

Mortgage Marketers: Using Recording Calls for Increased Sales Success

In a sales environment, it’s easy to pinpoint the least successful salespeople by examining which ones are failing to meet their quotas on a regular basis. But oftentimes, managers find it more difficult to determine how to help these under performers reach their objectives. Fortunately, by recording sales calls, you can learn how to help [...]

By | May 20th, 2014|Direct Mail, Mortgage Advertising, Mortgage Marketing|

6 Tips for Closing a Deal

While it helps to have a propensity for sales when closing deals, there are steps you can take that will increase the likelihood that you’ll close successfully. Check out some of our top recommendations for becoming a better closer: Act Confidently. Have you ever heard the phrase, “Fake it ‘til you make it?” This popular [...]

By | May 15th, 2014|Uncategorized, Direct Mail|

Direct Mail Marketing Basics Part 5 of 5: Designing Your Message

In the final part of our 5-part series, we’ll discuss design elements. Essentially, this post highlights how you can create an aesthetically-pleasing  direct mail piece. This doesn’t need to be difficult if you pay attention to basic design considerations. Design Principles: As a general rule, the layout of your direct mail piece should be clean and [...]

By | May 13th, 2014|Direct Mail, Mortgage Advertising, Advertising|

Direct Mail Marketing Basics Part 4 of 5: Creating Your Sales Message

Oftentimes, creating a sales message is something that business professionals struggle with the most. Fortunately, it can be easier than you think. In part 4 of our 5-part series, we’ll highlight things that you want to take into consideration when creating your sales copy. While you can hire a professional writer, you might find that [...]

Direct Mail Marketing Basics Part 3 of 5: Formatting Your Message

In part 3 of our 5-part series, we’ll take a look at the different methods that you can use to format your direct mail message. Each option has pros and cons that we’ll be discussing to help you make the best decision for your business. Postcards – Marketing Postcards can make for an attractive option [...]

Direct Mail Marketing Basics Part 2 of 5: Preparing for your Campaign

In part 1 of our 5-part series, we discussed the benefits of using direct mail to reach your target audience. Now, we’ll delve deeper and get into things you might want to consider when you’re preparing to launch a direct mail campaign. Contrary to what you may believe, it doesn't need to be daunting. All [...]

By | May 1st, 2014|Direct Mail, Direct Marketing|