Direct Mail Marketing Basics Part 1 of 5: Benefits

Ironically, many marketers overlook direct mail when creating marketing campaigns. However, that’s not a good idea. Statistics support the notion that direct mail can be a very important way to spread your marketing message. For instance, did you know that direct mail is the preferred way for consumers to receive brand communications? Read on to [...]

By | April 29th, 2014|Direct Mail, Direct Marketing, Mortgage Marketing|

Bulletin Board Marketing: A How-To

Looking for an easy, inexpensive way to sell your services? Consider bulletin board marketing. By bulletin board, we mean the cork boards that you often see at various businesses that allow individuals to post local events, services, and products. In some places throughout the country, bulletin board marketing is so popular that there are companies [...]

By | April 24th, 2014|Direct Mail, Mortgage Marketing|

7 Marketing Tips You Can Begin Using Immediately

As a busy professional, it can often be difficult to carve out time to work on your marketing initiatives. Fortunately, there are some simple tips that you can start using immediately in your quest to attract new clients. Check out our strategies below: Follow Up. If you find an article that you think one of [...]

By | April 22nd, 2014|Direct Mail, Direct Marketing|

5 Tools to Help You Manage Your Social Media

With so many social media platforms available, it can be difficult to manage them all. Fortunately, there are a number of tools designed to streamline the task of staying on top of social media. Here are some suggestions for tools that will simplify your life: HootSuite – This is the leading social media dashboard. Users [...]

5 Things Successful Entrepreneurs Do

Do you have what it takes to be a successful entrepreneur? There are certain characteristics that are typical of those who own and operate profitable businesses. Below we take a look at some features of successful entrepreneurs. They Plan. The importance of planning cannot be overemphasized. Successful entrepreneurs know that developing a plan is critical [...]

By | April 15th, 2014|Uncategorized, Direct Mail|

4 Ways to Take Your Marketing to the Next Level

In the mortgage industry, it’s not just enough to be knowledgeable about complicated financial transactions and the latest rate sheet. While those things are useful of course, you also need to be a savvy marketer. Expert marketing strategies are what separate the highest-performing brokers from the lowest ones. Fortunately, there are ways that you can [...]

By | April 10th, 2014|Uncategorized, Direct Mail|

Top 10 Etiquette Tips for Sales Professionals

When people hear the word, “etiquette,” it often calls to mind dated behavior and stodgy mindsets. However, business etiquette is always in style. After all, people tend to do business with those they like, and the better mannered you are, the more likable your associates will find you. So, here are some suggestions on how [...]

By | April 8th, 2014|Uncategorized, Direct Mail|

4 Tips for Attracting Realtor Agents

According to the National Association of Realtors, a whopping 69% of home buyers ask their real estate agent to recommend a loan officer. And of that number, 36% of home buyers use their agent’s recommendation. As such, it should be a crucial part of your marketing strategy to attract agents; they’re an important source of [...]

By | April 3rd, 2014|Uncategorized, Mortgage Advertising|

Are You Ignoring Multi screen Marketing? Don’t.

A few decades ago, marketing was simpler. The vehicles for reaching your target audience were limited to television, radio, print, and direct mail. In the new digital era, the options for reaching potential clients have exploded. We now have corporate websites, social media sites, webinars, podcasts, Google ads, and landing pages. With so many choices, [...]