3 Cost-Effective Mortgage Marketing Tactics

We all know that mortgage marketing can be a major expense. Whether you just started your business, or you have been around for years, you can’t afford to spend marketing dollars unless you know those dollars are going to work. While there are numerous marketing strategies to employ, consider one of these three marketing techniques [...]

By | December 31st, 2013|Uncategorized, Direct Mail, Mortgage Marketing|

Using Charm to Win People Over and driving your success rate higher.

What does it take to be successful?  In any business you should always put you're best foot forward.  In the mortgage business even if you are using mortgage flyers for direct mail purposes,  it is important on how your marketing material reads and what kind of an impression it gives potential clients.  For some people [...]

By | December 27th, 2013|Direct Mail|

Targeting Consumers in a High Rate Market Cash-Out Refinances with Mortgage Mailers

Recently, we had you follow along in a two-part blog about targeting consumers in a high rate market. We wanted to extend that series to part three to touch on the return of cash-out refinances. Because home values are back on the rise, homeowners can once again use their home as a means to get [...]

By | December 23rd, 2013|Uncategorized|

6 Things to Look for When Choosing the Right Lead Provider

As a business, you are always looking for ways to control cost and protect your cash flow. Some feel the way to cut expenses is to eliminate mortgage marketing advertising, while others understand that advertising can be the saving grace in an ever-changing market. The trick is to spend your advertising dollars on things that [...]

By | December 19th, 2013|Uncategorized, Direct Mail, Mortgage Advertising, Mortgage Marketing|

Marketing: Following up and how it will increase your sales

Everyday we interact with different types of professionals. These professionals can be anything from young entrepreneurs to experienced venture capitalists. No matter the level the professional may land, there is one common thread between them all-the art of follow up (or the lack thereof). Normally after the first or second interaction with the said professional, [...]

By | December 17th, 2013|Direct Mail, Mortgage Marketing|

Deciding Where to Spend Your Marketing Dollars: Evaluate Your Database

Every day we look for ways to increase sales, while experiencing a positive return on investment. It may seem stressful at times, but in reality we tend to overlook a key resource right at our fingertips – our databases. Sometimes, with a little bit of homework, you can scrub your database for new information; new [...]

By | December 12th, 2013|Uncategorized, Direct Mail, Direct Marketing|

Let Humor Help Drive Your Direct Marketing Sales

When it comes to doing business, there are many aspects that you need to take into account to be successful. Customer service, hardworking employees and a great product are all important aspects to regard highly. However, your sales contribute to your bottom line. Without sales, your business would be non-existent. Regardless of what kind of [...]

By | December 10th, 2013|Uncategorized, Direct Mail, Direct Marketing|

Overcoming the Fear of Asking for Referrals Part 4-Getting Referrals Without Having to Ask

At this point in our series, you have learned how easy it is to overcome your fear of asking for referrals both in person and online. So is it possible to get referrals without asking for them? Yes! The more satisfied people are with their experiences, the more likely they are to talk about them. [...]

By | December 5th, 2013|Data Lists, Direct Mail|

Overcoming the Fear of Asking for Referrals Part 3-Asking for Referrals Online

The online community has several resources available for sharing referrals. They can exist through sharing your content, a promotion you are running, leaving a recommendation or review on a social site or a traditional referral. With so many ways to share, when is the right time to ask? Similar to asking for referrals in person, [...]

By | December 2nd, 2013|Uncategorized, Direct Mail|