Overcoming the Fear of Asking for Client Referrals Part 2-Asking for Referrals in Person

A lot of people fear asking for client referrals because they think it’s a selfish act or their customer will look at them with disgust of pity. But in reality, it’s not selfish at all if you ask in the right way. Asking for a referral should be viewed as trying to help someone else [...]

By | November 26th, 2013|Direct Mail, Mortgage Marketing|

Overcoming the Fear of Asking for Referrals Part 1-The 3 Types of Referrals

When is the last time you asked your clients for referrals? Still thinking? If you are like most professionals, you’re likely not doing everything you can to get more referrals, even though it’s probably your main source of new business. Why the hesitation? For such a simple question, so many people are afraid to ask [...]

By | November 21st, 2013|Uncategorized, Data Lists, Direct Mail|

Finding Prequalified Prospects: Look Where Your Competitors Aren’t

Finding new prospects to target can be a daunting task. You have to determine which segments you should go after, what will motivate them to take action, what their needs are, etc. Sometimes, however, there are obvious groups of prospects that need your products or services, but you and your competitors all too often overlook [...]

By | November 19th, 2013|Uncategorized, Direct Mail, Mortgage Marketing|

Mortgage Insurance: Targeting Consumers in a High Rate Market Part 2

PART 2: Doing Away with Mortgage Insurance As a marketer, you know that creating  your strategy with the support of valid data makes all the difference. The 20 to 30 basis point increase in rates over the last several months has reduced the number of consumers who can benefit from joining the refinancing market. What [...]

By | November 14th, 2013|Uncategorized, Data Lists, Direct Mail, Mortgage Marketing|

Mortgage Applications Targeting Consumers in a High Rate Market

Part 1: Refinance Market: Challenge vs. Opportunity Today, the refinance market is challenging industry professionals everyday. The beginning of 2013 showed signs of a high rate market, but we face it even more today. However, despite the apparent challenges, the market remains open with opportunity; opportunity that should be capitalize on by marketers. In this two part series, we discuss two [...]

USPS Price Increase Proposed: Could Your Direct Mail Be Affected?

Direct mail continues to be a viable and critical component of any marketing campaign, so its important to always stay abreast on any pricing and service changes made within the U.S. Postal Service (USPS). The USPS has been losing money for years now, so they are always trying to recover some of their lost revenue [...]

By | November 7th, 2013|Uncategorized, Data Lists, Direct Mail, Mortgage Advertising|

Marketing: Answer Three Questions to Successfully Close the Sale

Everyday, hundreds, if not thousands, of salespeople roam the market looking for new ways to probe potential customers into closing the deal. Each salesperson has their own method of getting their customer closer to signing on the dotted line, but no matter your product or size of your company, there are three fundamental questions that [...]

By | November 5th, 2013|Uncategorized, Direct Mail, Mortgage Marketing|