Benefits of a Web and Social Presence

We live in a day and age where everyone goes online.  They research, they look at reviewed, they follow businesses on social websites and much more.  Does your business actively take part in this?  Any search on the internet will show 1000’s of companies that blog actively, submit white papers on specific topics, post comments [...]

By | July 31st, 2013|Uncategorized, Internet Marketing / SEO|

Finding a new mortgage advertising niche with Rural Development loans

USDA rural development loans are made to provide home buyers with a low-cost mortgage option for people looking to purchase a new home.  The program literally allows qualified individuals to buy homes with zero down payment.  This savings can then be used to help pay for closing costs and improvements to the home. These loans [...]

By | July 31st, 2013|Data Lists, Direct Mail, Direct Marketing, Mortgage Marketing|

Working with Realtors

For many mortgage loan originators you either love purchases or hate them.  Every person seems to have their own feel and take on dealing with clients and Realtors.  Purchase’s are the lifeblood of the mortgage “world”.  New homeowners, 2nd home buyers, investors, they all keep the process moving.  There have been so many articles written [...]

By | July 25th, 2013|Direct Marketing, Mortgage Marketing|

Direct Mail Response Rates: Mortgage Advertising

Direct mail is widely used throughout the mortgage industry.  There has been a perception in the marketing industry that direct mail is less effective than digital channels, but on average you can expect a 3 - 4% response rate compared to email’s average response rate of 0.12%.  This means that direct mail has a response [...]

By | July 23rd, 2013|Data Lists, Direct Mail, Direct Marketing, Mortgage Advertising|

SAFE Mortgage Loan Originator Test with Uniform State Component

Anyone that is a loan originator had to jump out of their seat when the press release came out stating that the NMLS (nationwide licensing system) was going to group many state specific tests together as one state test.   The old process included a National Test, and a state specific test for any state that [...]

By | July 23rd, 2013|Mortgage Marketing|

What is the Dodd-Frank Wall Street Reform and Consumer Protection Act?

In July of 2011 Congress passed and was signed by President Barack Obama the Dodd-Frank Wall Street Reform and Consumer Protection Act.  This Act was mainly developed to reform the mortgage lending industry with a focus on consumer protection.  The financial crisis that started stemmed primarily from the sub-prime mortgage crisis which directly related to [...]

CFPB – What do they do?

The Consumer Financial Protection Bureau (CFPB) was developed to make markets for consumer financial products and services work for Americans.  This can include mortgages, credit cards, and using many other consumer financial products.  Their three main focuses are to educate, enforce, and study information to better understand consumers, financial services providers, and consumer financial markets [...]

By | July 19th, 2013|Mortgage Marketing|

Are you using a CRM system to keep track of your leads?

An important question to ask yourself is:  "How do I manage my leads?"  Do you write everything down on paper and keep a Rolodex?  Do you actively follow up with leads that have not converted?  Do you keep in touch with your Realtors?  Do you follow up with closed clients to ensure they are happy, [...]

By | July 18th, 2013|Data Lists, Direct Marketing|

Capturing Web Traffic through Direct Mailers

With any mortgage mailer and direct mail, it is important to include a landing page that is associated with your mail campaign.  Society over the years has progressively turned into an online mecca.  Consumers will often go online to learn more about your company.  Specifically what type of products you offer, do you have complaints, [...]

What is Credit Modeled Data?

Credit modeled data used by some providers varies greatly from true-life data gathered by the major compilers.  Credit modeled data is essentially an assumption or prediction about people based on where they live and stereotypes associated with them.  Modeling is generated by looking at the geographic region, assumption of your consumers’ purchases, habits of people [...]

By | July 18th, 2013|Data Lists|